Contact Us
ENGL 316 - Business Writing ( Rosenthal )
Last Updated: Feb 18, 2013
URL: http://guides.library.millersville.edu/engl316-rosenthal
Print Guide
RSS Updates
| Home Print Page |
Evaluating Information
Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.
When evaluating information, here are five helpful considerations:
Currency: timeliness of the information.
Relevance: importance of the information for your need.
Authority: source of the information.
Accuracy: reliability, truthfulness, correctness.
Purpose: reason that the information exists.
- Evaluating Information - Applying the CRAAP TestThe CRAAP Test is a list of questions to help you evaluate the information you find. Different criteria will be more or less important depending on your situation or need.
- Thinking Critically About World Wide Web Resources
Library Search ( nearly everything )
Advertising & Product Endorsements
Resources for research and analysis of advertising campaigns, super bowl advertising, gender in advertising, and product endorsements.
- Business Source CompleteUse the SUBJECT field in the drop down menu.
SUPER Bowl (Football game) advertisements (1,200+)
ADVERTISING campaigns (66,500+)
GENDER identity in advertising (32)
ENDORSEMENTS in advertising (2950+)
Ergonomics
GREEN marketing (1,600+)
STEREOTYPES (Social psychology) in advertising (320+)
SEX role in advertising (10+)
Work environment - Communication and Mass Media CompleteUse the SUBJECT field in the drop down menu.
SEX role in advertising (35+)
ADVERTISING campaigns (9,100+)
ENDORSEMENTS in advertising (490+)
Keywords / Phrases:
"Super bowl advertising" (3,200+) - International Directory of Company HistoriesEntries typically contain 3-10 pages of narrative, major events, sometimes chronological timeline of events, and a short bibliography for further reading.
- Encyclopedia of Major Marketing CampaignsProvides several page summaries of marketing campaigns of hundreds of well known (and some not so well known) companies. Entries frequently include suggestions for further reading and citations to related marketing campaigns by the same or other companies.
Music Marketing
- Business Source CompleteBSC is the best business research database.
"Music Marketing" as a keyword phrase yields 140,000+ results. AND additional ideas, "internet" or "unbundled" or "social media" etc. to focus results. - Business Plans HandbookBusiness Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook contains sample plans manufacturing, retail and service industries.
MLA Citation Style
MLA Handbook for Writers of Research Papers
by Joseph Gibaldi. NY: The Modern Language Association of America, 2003. 6th ed.
Contains guidelines for doing research, giving citations, and preparing bibliographies.
Accessibility: Reserve -- LB2369 .G53 2003 ( 4 Hour Circulation )
Subject Librarian |
 Prof. Scott R. Anderson Links: Profile & Guides |
Library Services
- Ask a LibrarianWe’re here to help - in person, email, IM/chat, phone, text & personal appointments.
- Request It (E-ZBorrow)The fastest way to get a book that Millersville does not have. Items usually arrive within 4 business days at the library circulation desk in Gerhart Hall.
- Request ItRequest full-text articles, chapters/sections of books and conference proceedings. Or look for the green squirrel when you're in a library database to Request It. Articles usually arrive within 2 business days.
- Renew your stuffRenew any items that you have checked out of the library, books borrowed through E-ZBorrow, or items obtained through the Request It! service.
- Course Reserves Access items for your course added by your instructor. Books and DVDs can be checked out at the library circulation desk in Gerhart Hall. Get login help for course reserves.
- Journals by Name
Description
Loading...
|