This is the "Home" page of the "ENGL 316 - Business Writing ( Rosenthal )" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content
Contact Us

Unviversity Website
Facebook
In Person
Email
Call
Chat

ENGL 316 - Business Writing ( Rosenthal )   Tags: business writing, engl  

Last Updated: Sep 11, 2014 URL: http://guides.library.millersville.edu/engl316-rosenthal Print Guide RSS Updates
Home Print Page
  Search: 
 

Evaluating Information

Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Employer Assisted Childcare

  • Business Source Complete
    Use the SUBJECT field in the drop down menu:

    EMPLOYER-supported day care
    EMPLOYEE fringe benefits
  • SocINDEX
    Use the SUBJECT field in the drop down menu:

    EMPLOYER-supported day care
    CHILD care
    CHILD care services
    EMPLOYEE fringe benefits
    DAY care centers
    WORKING mothers

Advertising & Product Endorsements

Resources for research and analysis of advertising campaigns, super bowl advertising, gender in advertising, and product endorsements.

  • Business Source Complete
    Use the SUBJECT field in the drop down menu.

    SUPER Bowl (Football game) advertisements (1,200+)
    ADVERTISING campaigns (66,500+)
    GENDER role in advertising
    ENDORSEMENTS in advertising (2950+)
    CELEBRITIES
    EMPLOYEE health promotion (3400+)
    GREEN marketing (1,600+)
    STEREOTYPES (Social psychology) in advertising (320+)
    Work environment
  • Communication and Mass Media Complete
    Use the SUBJECT field in the drop down menu.

    SEX role in advertising (35+)
    ADVERTISING campaigns (9,100+)
    ENDORSEMENTS in advertising (490+)

    Keywords / Phrases:
    "Super bowl advertising" (3,200+)
  • International Directory of Company Histories
    Entries typically contain 3-10 pages of narrative, major events, sometimes chronological timeline of events, and a short bibliography for further reading.
  • Encyclopedia of Major Marketing Campaigns
    Provides several page summaries of marketing campaigns of hundreds of well known (and some not so well known) companies. Entries frequently include suggestions for further reading and citations to related marketing campaigns by the same or other companies.
  • Nike Advertising Campaigns

Music Marketing

  • Web Marketing in the Music Business (ebook)
  • Business Source Complete
    "Music Marketing" as a keyword phrase yields 140,000+ results. AND additional ideas, "internet" or "unbundled" or "social media" etc. to focus results.

    Use the SUBJECT field from the drop down menu:

    INTERNET marketing
    Music trade

    Use the NAICS field drop down with:

    512220
  • Business Plans Handbook
    Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook contains sample plans manufacturing, retail and service industries.

Going Green in Higher Education

  • Academic Search Complete  Icon
    "HIGHER Education" as a subject (use SUBJECT drop down) will restrict results to college/university settings. This database also has a specific phrase "Universities & Colleges" that will also help focus results.

    "Campus greening" is a keyword phrase to consider.
    ENERGY conservation
    RECYCLING
  • Education Research Complete
    "College Campuses" as a subject (use SUBJECT drop down) will restrict results to college/university settings. "AND" that some particular aspect of "green" technology or policy (keywords or subjects will work).

    Green Power Partnership
    RENEWABLE energy sources
    ENERGY consumption
    RECYCLING
    ENERGY conservation
    SUSTAINABILITY
 

Library Search ( nearly everything )

Library Search ( nearly all library resources )

MLA Citation Style

MLA Handbook for Writers of Research Papers
by Joseph Gibaldi. NY: The Modern Language Association of America, 2003. 6th ed.
Contains guidelines for doing research, giving citations, and preparing bibliographies.
Accessibility: Reserve -- LB2369 .G53 2003 ( 4 Hour Circulation )

Subject Librarian

Profile Image
Prof. Scott R. Anderson
Contact Info
E-Mail: scott.anderson@millersville.edu
Phone: 717-871-2377
Office: Library, Lower Level 102A ( LL102A )

Library Services

  • Ask a Librarian
    We’re here to help - in person, email, IM/chat, phone, text & personal appointments.
  • Request It (E-ZBorrow)
    The fastest way to get a book that Millersville does not have. Items usually arrive within 4 business days at the library circulation desk in McNairy Library.
  • Request It
    Request full-text articles, chapters/sections of books and conference proceedings. Or look for the green squirrel when you're in a library database to Request It. Articles usually arrive within 2 business days.
  • Renew your stuff
    Renew items that you have checked out of the library or items borrowed through E-ZBorrow.
  • Course Reserves  
      
    Access items for your course added by your instructor. Books and DVDs can be checked out at the library circulation desk in McNairy Library. Get login help for course reserves.
  • Journals by Name ( title search )

© 2012 Millersville University Library, PO Box 1002, Millersville, PA 17551-0302 Contact Us

Description

Loading  Loading...

Tip