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ENGL 316 - Business Writing ( Rosenthal )   Tags: business writing, engl  

Last Updated: Sep 11, 2014 URL: Print Guide RSS Updates
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Evaluating Information

Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Employer Assisted Childcare

  • Business Source Complete
    Use the SUBJECT field in the drop down menu:

    EMPLOYER-supported day care
    EMPLOYEE fringe benefits
  • SocINDEX
    Use the SUBJECT field in the drop down menu:

    EMPLOYER-supported day care
    CHILD care
    CHILD care services
    EMPLOYEE fringe benefits
    DAY care centers
    WORKING mothers

Advertising & Product Endorsements

Resources for research and analysis of advertising campaigns, super bowl advertising, gender in advertising, and product endorsements.

  • Business Source Complete
    Use the SUBJECT field in the drop down menu.

    SUPER Bowl (Football game) advertisements (1,200+)
    ADVERTISING campaigns (66,500+)
    GENDER role in advertising
    ENDORSEMENTS in advertising (2950+)
    EMPLOYEE health promotion (3400+)
    GREEN marketing (1,600+)
    STEREOTYPES (Social psychology) in advertising (320+)
    Work environment
  • Communication and Mass Media Complete
    Use the SUBJECT field in the drop down menu.

    SEX role in advertising (35+)
    ADVERTISING campaigns (9,100+)
    ENDORSEMENTS in advertising (490+)

    Keywords / Phrases:
    "Super bowl advertising" (3,200+)
  • International Directory of Company Histories
    Entries typically contain 3-10 pages of narrative, major events, sometimes chronological timeline of events, and a short bibliography for further reading.
  • Encyclopedia of Major Marketing Campaigns
    Provides several page summaries of marketing campaigns of hundreds of well known (and some not so well known) companies. Entries frequently include suggestions for further reading and citations to related marketing campaigns by the same or other companies.
  • Nike Advertising Campaigns

Music Marketing

  • Web Marketing in the Music Business (ebook)
  • Business Source Complete
    "Music Marketing" as a keyword phrase yields 140,000+ results. AND additional ideas, "internet" or "unbundled" or "social media" etc. to focus results.

    Use the SUBJECT field from the drop down menu:

    INTERNET marketing
    Music trade

    Use the NAICS field drop down with:

  • Business Plans Handbook
    Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook contains sample plans manufacturing, retail and service industries.

Going Green in Higher Education

  • Academic Search Complete  Icon
    "HIGHER Education" as a subject (use SUBJECT drop down) will restrict results to college/university settings. This database also has a specific phrase "Universities & Colleges" that will also help focus results.

    "Campus greening" is a keyword phrase to consider.
    ENERGY conservation
  • Education Research Complete
    "College Campuses" as a subject (use SUBJECT drop down) will restrict results to college/university settings. "AND" that some particular aspect of "green" technology or policy (keywords or subjects will work).

    Green Power Partnership
    RENEWABLE energy sources
    ENERGY consumption
    ENERGY conservation

Library Search ( nearly everything )

Library Search ( nearly all library resources )

MLA Citation Style

MLA Handbook for Writers of Research Papers
by Joseph Gibaldi. NY: The Modern Language Association of America, 2003. 6th ed.
Contains guidelines for doing research, giving citations, and preparing bibliographies.
Accessibility: Reserve -- LB2369 .G53 2003 ( 4 Hour Circulation )

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