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ENGL 316 - Business Writing ( Rosenthal )   Tags: business writing, engl  

Last Updated: Feb 9, 2015 URL: http://guides.library.millersville.edu/engl316-rosenthal Print Guide RSS Updates
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Evaluating Information

Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Social Media and Hiring

  • Business Source Complete
    Use the SUBJECT field in the drop down menu with:

    EMPLOYEE recruitment [this is to get candidates to apply]
    EMPLOYEE selection [process of selecting a candidate]
    SOCIAL media
    SOCIAL networks
    LINKEDIN

    Keywords "candidate" and "selection" do very well with SOCIAL networks and ok with SOCIAL media.

    Hiring process AND social newtorks

Advertising & Product Endorsements

Resources for research and analysis of advertising campaigns, super bowl advertising, gender in advertising, and product endorsements.

  • Business Source Complete
    Use the SUBJECT field in the drop down menu.

    SUPER Bowl (Football game) advertisements (1,200+)
    ADVERTISING campaigns (66,500+)
    GENDER role in advertising
    ENDORSEMENTS in advertising (2950+)
    CELEBRITIES
    EMPLOYEE health promotion (3400+)
    GREEN marketing (1,600+)
    STEREOTYPES (Social psychology) in advertising (320+)
    Work environment
  • Communication and Mass Media Complete
    Use the SUBJECT field in the drop down menu.

    SEX role in advertising (35+)
    ADVERTISING campaigns (9,100+)
    ENDORSEMENTS in advertising (490+)

    Keywords / Phrases:
    "Super bowl advertising" (3,200+)
  • International Directory of Company Histories
    Entries typically contain 3-10 pages of narrative, major events, sometimes chronological timeline of events, and a short bibliography for further reading.
  • Encyclopedia of Major Marketing Campaigns
    Provides several page summaries of marketing campaigns of hundreds of well known (and some not so well known) companies. Entries frequently include suggestions for further reading and citations to related marketing campaigns by the same or other companies.
  • Nike Advertising Campaigns

Data Mining

Ergonomics and the Workplace

  • Business Source Complete
    Use the SUBJECT field in the drop down menu.

    Work Environment
    Ergonomics

    Use the THESAURUS and review terms associated with Ergonomics.

Customer Relationship Mangement

  • Business Source Complete
    Use the SUBJECT field in the drop down menu.

    CUSTOMER relations -- Management
    Retail [something, there numerous permutations of retail settings]

    Use the THESAURUS to explore some of the suggested terms associated with retail and types of retail settings and/or establishments.

Employee Motivation

 

Library Search ( nearly everything )

Library Search ( nearly all library resources )

MLA Citation Style

MLA Handbook for Writers of Research Papers
by Joseph Gibaldi. NY: The Modern Language Association of America, 2003. 6th ed.
Contains guidelines for doing research, giving citations, and preparing bibliographies.
Accessibility: Reserve -- LB2369 .G53 2003 ( 4 Hour Circulation )

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