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ENGL 316 - Business Writing ( Rosenthal ): Home

Evaluating Information

Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Social Media and Hiring

Advertising & Product Endorsements

Resources for research and analysis of advertising campaigns, super bowl advertising, gender in advertising, and product endorsements.

Data Mining

Ergonomics and the Workplace

Customer Relationship Mangement

Employee Motivation

Library Search ( nearly everything )

Library Search:      

MLA Citation Style

MLA Handbook for Writers of Research Papers
by Joseph Gibaldi. NY: The Modern Language Association of America, 2003. 6th ed.
Contains guidelines for doing research, giving citations, and preparing bibliographies.
Accessibility: Reserve -- LB2369 .G53 2003 ( 4 Hour Circulation )

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