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Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.
When evaluating information, here are five helpful considerations:
Currency: timeliness of the information.
Relevance: importance of the information for your need.
Authority: source of the information.
Accuracy: reliability, truthfulness, correctness.
Purpose: reason that the information exists.
Resources for research and analysis of advertising campaigns, super bowl advertising, gender in advertising, and product endorsements.
MLA Handbook for Writers of Research Papers
by Joseph Gibaldi. NY: The Modern Language Association of America, 2003. 6th ed.
Contains guidelines for doing research, giving citations, and preparing bibliographies.
Accessibility: Reserve -- LB2369 .G53 2003 ( 4 Hour Circulation )